AI does the heavy lifting — from persona generation to market-aware survey responses, the platform handles the complexity so your team handles the strategy.
Admins and Analysts each get the right level of access, with full project isolation between clients.
Manage multiple projects and clients in a single workspace, each fully siloed from the others.
Countries, age groups, demographics, and product ownership are read and structured automatically. No reformatting.
From persona brief to synthetic data in minutes. Upload your attribute sheet, set a count, and let AI assemble diverse profiles.
Set per-attribute targets (e.g. 30% India, 40% Female) and the engine honours them automatically across every batch.
Slice your persona pool by any attribute combination without touching source data.
Override any value for any respondent directly in-platform, no file round-trips required.
Watch the generation engine work in real time, persona by persona, with model and market context visible.
Change your survey, keep your personas. Re-upload a new questionnaire mid-project and your entire persona configuration survives intact.
Single Select, Multi Select (with max limits), Rating scales, Ranking, Numeric, and Open-Ended — all handled natively.
Conditions defined in your questionnaire are respected during generation; skipped questions return clean nulls, not garbage.
Four-row structure: question text, option codes, question type, skip conditions. One file, full configuration.
Country-specific accuracy — purchasing power, brand availability, and consumer behaviour all reflect the respondent's actual market.
Each respondent is assigned a consumer profile (Digital Native, Working Professional, Quality-Focused Retiree) that shapes how they answer.
Before generating each batch, the platform makes a research call to ground brand answers in real market share data.
Open-ended brand questions return actual brand names used in the respondent's market, not generic placeholders.
Verbosity is calibrated per persona. A retired respondent elaborates; a student is brief. Both are authentic.
Every record is structurally validated. Invalid codes, out-of-range ratings, and non-numeric responses are flagged instantly.
Paginated, filterable, and sortable by any persona attribute or question response the moment records are generated.
Switch between raw option codes and decoded text labels instantly, no re-export needed.
Total responses, completion rate, valid/flagged/failed breakdown, and quota progress, all in one view.
